2012 Fitness Forecast
Happy New Year!
2011 marked some major milestones: FocusNYC celebrated its 10-year anniversary, opened a new facility and started a very successful personal training institute. And I finally finished grad school and took a nap! Unless 2012 really does bring the apocalypse, I think it’s going to be an even better year.
And if you’re not about to sit through that… here’s what I see on the horizon:
1. Mike Boyle as the new Red Sox strength and conditioning coach, and me very excited for my team! Congrats, Mike. The Sox are lucky to have you.
2. Digital fitness. I’m with Mike Mahler on this one. Fitness apps like FitnessBuilder are bound to be popping up in the new year. And given that they reached the top of the list of search engine trends on Sunday, I’d say this prediction is spot on.
3. Programs for middle-aged exercisers. New Rules of Lifting For Life is due out in April, and Alwyn Cosgrove and Lou Schuler specifically geared their latest book in the “New Rules” series toward mid-life lifters for a reason. Now that the middle-aged crowd has come around on exercise, they want to know how best to prepare for their later years. They’ll probably be a bit slower to come around on the fitness apps, though – so a book like this is bound to be in demand.
4. Semi-private training. (OK, that’s a plug for my class…) The economy is still shaky, and people are always looking for cheaper ways to get supervised fitness programs at a lesser rate. Small group classes give you the best of both worlds.
5. Educated trainers. Fortunately, the fitness field is one of the few still growing, and that means more and more people are looking to get into the industry. As a result, trainers are going to have to step up their game if they want to succeed. Vocational schools like FPTI fill a niche by giving aspiring fitness professionals a leg up through quality education. (Yes, that’s another plug; but hey, it’s warranted!)