Shape-Ups Have Reached New Levels of Suckiness
In case you didn’t know, Skechers is now marketing Shape-Ups for girls…
And while there have been plenty of (legitimate) complaints that this may promote too much emphasis on aesthetics at a young age, Skechers argues that they’re really promoting a healthy, active lifestyle.
Personally, I don’t see how telling girls that simply putting on a pair of sneakers will increase their fitness level promotes healthy living any more than it does when we tell this to older populations… That, plus Shape-Ups don’t actually do what they claim!
Anyway, it’s an interesting debate, and you can read more about it here.