Recent Posts

3 Ways to Never Prospect Again

by Meaghan posted April 24, 2017

As our second semester Master Course students get underway with their internships, the dreaded challenge of “prospecting” in the commercial gym setting is starting to surface as usual.

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(Note: For those new or outside of the personal training industry, the term “prospecting” refers to approaching and conversing with members working out on the gym floor in attempt to turn them into clients.)

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Filed under: tips for trainers

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Get Better at Preventing Falls

by Meaghan posted March 15, 2017

Hope everyone enjoyed the snow day off! Might as well run this again. Be careful on the ice!

 

After last week’s snow storm, NYC was left with not only a snowy mess, but also some pretty slippery sidewalks due to the rain that followed this weekend, in conjunction with the erratic bouts of warm and cold temperatures we’ve been experiencing lately. Sheets of ice still coat the city in several areas and, needless to say, we’ve likely experienced a recent rise in the rate of falls…

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Filed under: exercise programs, strength training, tips for trainers

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Fitness in 2017 and How to Get Up to Speed

by Meaghan posted January 17, 2017

Those of us who have been in the fitness game for more than a decade now have seen a host of trends come and go – thankfully, for some… – and the evolution that has taken place these past several years, especially. The “functional” movement characterized by stability balls and bands that plagued the field in the ’90s is now officially a thing of the past, and these tools have been mostly replaced by the barbells and bumper plates required to perform functional movements at high intensities. The term “functional movement” is, therefore, still quite prevalent in fitness; it has just been largely redefined with the rise of CrossFit and other barbell-focused training methods.

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So why the shift? Well, believe it or not, exercise science research is actually starting to catch up and become useful (not completely, but more so than before). And while society becomes more plagued with chronic disease, musculoskeletal dysfunction and weakness brought on by sedentary behavior, we finally have enough good evidence that working at high intensities improves physiology faster and to a greater extent than low-intensity training, and that being strong and able to perform daily “functional” activities is perhaps the greatest predictor of longevity. (Shout out to the Starting Strength movement!)

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Filed under: recommended resources, tips for trainers

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Connecting Across the Miles Through Education

by Meaghan posted January 4, 2017

Anyone who knows the Focus brand knows that trainer education is at the core of what we do. We run a state-licensed vocational school (Focus Personal Training Institute) in NYC and we often hire the top students who come through our doors to work for Focus – including recent addition, Eri Miyasaka:

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That’s Eri with Chip Conrad at his facility, BodyTribe Fitness, in the San Francisco area, where Eri moved after graduating from FPTI. She met Chip when he and the Mental Meatheads came all the way to FocusNYC in September for a fantastic two-day workshop. (More about that HERE.) We always say it’s a small world in this field and this is why!

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Filed under: education events

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Why New Year’s Resolutions Ultimately Fail

by Meaghan posted December 28, 2016

If there’s one profession that knows about New Year’s resolutions, it’s fitness.

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Every January, personal trainers, group fitness instructors and employees of gyms around the globe enjoy (suffer?) a flock of newcomers who swear that ‘This is the year!’ that they’re going to get in shape.

Yet, come mid-February, gyms are no busier than any other time of year. So what gives?

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Filed under: fitness commentary

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Happy Holidays!

by Meaghan posted December 25, 2016

From NYC to the west coast, we wish our colleagues, clients, students, alumni, family and friends a happy and healthy holiday season!

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With love and gratitude,

~ The Focus Family

Filed under: Uncategorized

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What’s Next?

by Meaghan posted December 21, 2016

First, happy holidays! Hope all of our family, friends, alumni and community are enjoying the festivities of the season.

As we wrap up another year and embrace a time for reflection, it only seems fitting to take a look back at some of our highlights of 2016, and a look ahead at what’s to come in the New Year.

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Filed under: education events, news

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Focus Goes West!

by Meaghan posted November 22, 2016

You read right: The Focus brand has made its way to the west coast! We now have trainers in the Los Angeles and San Francisco areas, and recently held our first continuing education workshop for the California crew at Horn Strength and Conditioning.

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Under the supervision of Focus Personal Training Manager, Ryan Heffernan, FocusLA trainers Emmy and Josh (pictured above) had a refresher on the Starting Strength method of training, which is widely used by many of the Focus staff – including Ryan as well as our Starting Strength coaches: Brent Carter, Ryan Peller and Pete Troupos.

In fact, the FocusNYC team recently won their THIRD Starting Strength meet in a row!

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Congrats, team!

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Filed under: education events, exercise programs, strength training

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Thanks to Dr. Jones and the AAHFRP!

by Meaghan posted November 17, 2016

Thanks to Dr. Mike Jones for another great MES workshop at FocusNYC last weekend!

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Here at Focus, we require our trainers to obtain the AAHFRP Medical Exercise Specialist certification within their first year of employment, and we host Dr. Jones for the onsite workshop twice per year at our facility in Chelsea.

The MES program, onsite workshop and ongoing support from Dr. Jones and the AAHFRP have all been enormously helpful for our trainers’ success with post-rehab clients – including those with total hip and knee replacements, back and shoulder pain, diabetes and cardiovascular disease. The personal attention, answers to questions and feedback you receive throughout the program are truly unrivaled, and having both the knowledge and progressive, detailed yet flexible protocols based on Dr. Jones’ years of successful experience as a practicing physical therapist really allows our personal trainers to better manage medical conditions while helping clients safely attain their larger fitness goals.

The MES program has a long-standing track record of success in the field and has become the gold standard for bridging the gap between fitness and rehab. Some our own trainers have even gone on to pursue physical therapy themselves – including Chris Kelly and Ryan Chow (pictured above).

Thank you Dr. Jones and the AAHFRP for your hard work and efforts over the years, and for making the Medical Exercise Program available to personal trainers!

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Filed under: education events, tributes

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Meet the Veterans of FPTI’s Advanced Concepts Class!

by Meaghan posted November 11, 2016

In honor of Veteran’s Day, Men’s Fitness interviewed 8 of FPTI‘s current Veteran students.
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Now that Focus offers funding through the GI Bill, we’ve welcomed an increase in Veterans looking to start the next chapter of their lives. Check out THE ARTICLE to learn more about how our Veteran students are taking to the Master Course program, their career aspirations, and experience transitioning back to civilian life.

Filed under: interviews, tips for trainers

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